Yuasa Batteries Supports Fanga Dan
Yuasa Batteries is pleased to announce its support of Fanga Dan at the Red Bull Drift Shifters in the United Kingdom (UK), August 2018.
Red Bull Drift Shifters is a drifting event like no other. This is where the world’s best drifters are placed on a custom track on the streets of Liverpool and rig it with high tech speed and proximity sensors. Drivers show their skill, speed and precision as they manoeuvre their way around the features. The closer – the better.
Dreamt up by drifting legend Mad Mike Whiddett
to remove the uncertainty around judges’ decisions in drifting, Red Bull Drift Shifters first hit the streets of Auckland 2012 & 2014. Now, it’s going international, arriving on the UK’s shores – at the iconic dockside city of Liverpool – for the first time in 2018.
On August 19, a selection of the world’s top drifters, including our very own two-time Drift Champion Fanga Dan, will compete in the shadow of the city’s famous Royal Liver Building to see who is the slickest of them all.
Fanga Dan’s Ford Mustang activation car has undertaken a stunning transformation from the Century brand to Yuasa. This is a great opportunity for both Fanga Dan and the Yuasa brand. Both drifting and the Red Bull Drift Shifters event are something new and exciting for the Yuasa brand in the UK. The team are excited and looking forward to seeing the NZ drift champion in action.
As part of the support, the Yuasa logo and colour theme will appear on the doors and car of the 2017 Ford Mustang RTR Spec 5-D. The colour theme continues onto the race suit and pit shirts will feature the Yuasa logo located on the chest and back.
This will be a highly publicised event, with over 10,000 spectators, expected TV viewership to reach 40million and Social Media channels to reach 60million. All the action can be viewed via live stream on the red bull Facebook page https://www.facebook.com/redbull/
The association and sponsorship will ensure the Yuasa brand name receives maximum exposure at a national and international level.
A teaser video has been produced; this will give you a taste of what you can see at the event. To view the video visit https://www.redbull.com/gb-en/events/red-bull-drift-shifters/red-bull-drift-shifters-event-information
For more information on the event visit https://www.redbull.com/gb-en/events/red-bull-drift-shifters/
For more information, contact Century Yuasa Batteries on 0800 93 93 93.